• East Bay Business Exchange

State Of Print and Promotional Products Industry In 2021


There will not be any Live Events or Trade Shows for at least the first half of 2021. Companies cannot stop marketing, however. Print companies must have robust programs in place to provide Print and Direct Mail Services for end-users to engage existing and potential clients. Warehousing and Fulfillment, kitting, and the ability to provide remote workers with products will also be key. Ecommerce will continue to grow and companies in the Print and Promotional Products Industry must be able to provide these solutions.


Promotional Products, also known as Ad Specialties make up a $22 Billion Industry and are used by virtually every business in America. Companies will continue to use these tools since items like Pens, Mugs, and T-Shirts are memorable and provide a better cost per impression for advertisers than other mediums. They provide huge opportunities to leave a lasting impression on existing and potential customers.


By Jeff Leuchi, ProForma J.C.L. Print Associates


If you are interested in learning ways to promote your brand and stand out in the crowd in ways that fit your budget please call Jeff Leuchi at 925-462-7534 or reach out via email at jeff.leuchi@proforma.co