Business Referral Pods and Why You Will Want One

Business referral pods are poised to be a key trend this year. They offer small and medium businesses a chance to expand their network for business to business networking. Unlike conventional referral marketing programs, pods are autonomous and accommodate all kinds of groups and members. Below is a quick overview of business referral pods, including what they are and how they can benefit your business.

What are business referral pods?

Pods can be described as small networking groups created to exchange referrals and share information. To start a pod five members is ideal. The key distinction about pods is members don't compete. Instead, they organize regular meetings to discuss how to grow their businesses. The meetings are essential and members can exchange referrals, introduce new members to others and share resources. For new businesses, joining a referral pod or creating one can help fast-track the networking process.

How they work

A pod in its most basic structure is a subgroup of similar professions in a networking group. . Members can join an existing pod and start attending the meetings. Pods are built around specific businesses and professionals, so that professions and businesses do not overlap, only one representative per profession/industry is allowed.

Why you need a business referral pod

When you join a business networking pod you instantly gain access to other professionals who target similar audiences as you. You will also get the chance to introduce yourself and your business to others and exchange referrals. Pods offer a swifter path to networking and getting quality leads. When pod members find leads that require services you provide, they can send you a quick referral and help promote your business.

Joining a Business Referral Networking Group

Business referral pods may be stand alone group or part of a larger business to business networking group. They are worthwhile and can help your business grow through warm referrals. East Bay Business Exchange meets every Wednesday, to learn more about our group attend our next online meeting.